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WhatsApp for business: turning chats into customers

WhatsApp Business chat on a phone

In Nigeria and across much of the world, customers would rather send a WhatsApp message than fill in a form or make a call. That makes WhatsApp one of your most important sales channels β€” but only if you treat it like one.

Switch to the WhatsApp Business app

The free WhatsApp Business app gives you a business profile with your address, hours and website, plus tools built for selling. Keep personal chats on a separate number.

Set up the features that save time

  • Greeting message β€” an automatic hello for first-time contacts.
  • Away message β€” tells people when you will reply outside working hours.
  • Quick replies β€” saved answers to common questions, triggered with a shortcut.
  • Catalogue β€” products or service packages with prices and photos.
  • Labels β€” tag chats as new lead, pending payment, paid or follow up.

Connect it to your website

Add a click-to-chat button to your website so visitors can message you in one tap, with a pre-filled message that tells you which page they came from. Every page on this site has one β€” look at the bottom right.

Reply fast, then move to the next step

Speed wins. Aim to answer within an hour during working hours. Then guide the conversation towards a clear next step: a call, a quote, a payment link or a visit.

Respect people’s inboxes

Only message people who have contacted you or agreed to hear from you, and make it easy for them to say stop. Broadcasting adverts to everyone in your contacts quickly gets your number reported.

Quick win: write five quick replies today for the questions you answer most often β€” prices, location, delivery, turnaround time and payment details.

Want WhatsApp, your website and your forms working together? Start a project or request a call back.

Customer serviceSalesWhatsApp Business

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